There are two essential elements in creating an insight in Analytical Designer: measures and attributes. As discussed in Components of Analytical Designer
, measures are computational expressions of numerical or quantitative data, while attributes are non-measurable descriptors used to break down metrics and measures. Attributes represent qualitative data.
There are a variety of combinations you can work with to create different insight types. However, there are insight types that won’t display some combinations of measures and attributes.
For instance, you might want to find out what time of day queues are peaking. You can drag the measure Queue Duration, specifying the measure as an average, and the attribute Start Hour to create a line graph. In this case, you might see that average queue duration dramatically increases at 10am, dips during lunch hour, and then increases again at around 3pm.