While historical reports provide data that is at least one-day old, real-time reports allow you to view same-day data. Keep in mind that the real-time reports located in Scheduled Reports are different from the Real-Time reporting dashboards that you can access when you navigate to Real-Time
in the Analytics app. To learn more about Real-Time, you should read Intro to Real-Time reporting
Scheduled Reports is a useful feature because it allows you to track metrics like KPIs (Key Performance Indicators) and SLAs over days, months, and even years. They’re viewable and downloadable, so you can edit, arrange, and even print the data as you please. You can also choose from multiple download formats: CSV, PDF, HTML, XLS, XLSX, and ODS.
You can schedule reports to run at and between certain times and intervals, and even specify a timezone in which reports should process data. Reports can be forwarded to the destination(s) of your choice via email, File Transfer Protocol (FTP), and Secure File Transfer Protocol (SFTP). You can also view and manage all your scheduled reports within a table that displays schedule information and report properties.