Engage Digital | Instagram Messaging channel connection settings

Last updated on October 26, 2021
Instagram Messaging is a private messaging mode for the Instagram public. To allow the platform to connect to the Instagram API, the Instagram account you connect to must be an Instagram Business account and linked to your Facebook account. If you need to switch your account to a business account, refer to Set up a Business Account on Instagram.
  • Instagram business account: The username of the Instagram account.
  • User token: The user token of the Instagram account. To get the user token, click the Continue with Facebook button, then sign in with the Instagram account’s administrator credentials in the webpage that opens. 
  • Get your credentials: Click the Continue with Facebook button, then sign in with the Instagram account’s administrator credentials in the webpage that opens to grant the platform access to the Instagram account’s data. The page also contains the account’s user token.
  • Ice Breakers: Allows you to specify up to four frequently asked questions, known as ice breakers. Each question should start with a new line. Each question can contain a maximum of 80 characters. Ice breakers in Instagram Direct are similar to conversation starters in Google Business Messages and provide a way to start the conversation, with the end-user providing the frequently asked question. This enables you to build a basic bot integration. Note that ice breakers appear only in new conversations, meaning that if the end-user contacted you previously, likely they won't see ice breakers.
To set up your general settings, click here.
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