The system provides you with a number of auxiliary data mapping
destinations in case you wish to assign values to additional columns of data in your lead lists, or if you simply wish to rename and re-map any columns in a lead list file. These additional data columns can consist of any lead information you wish.
For example, you wish to upload lead birthdays in a separate column in your lead list. You can use auxiliary data mapping options to display those birthdays alongside their leads in the system.
You’ll find auxiliary data options in your upload list window’s Destination
list — right after the basic options we discussed
in Mapping a lead list: the basics
. They’re labeled Aux Data
and numbered one through five.
These auxiliary data options must first be properly identified before mapping them in your lead list for a few reasons. First of all, the system will need proper identification so it can create destinations behind the scenes for them. Next, the system will need to identify auxiliary data options so they can be properly tracked via reporting. Additionally, agents reading scripts will likely need to see a meaningful label that describes the data in an aux field (as opposed to just seeing Aux 5).