The Digital analytics dashboard is a component of Digital analytics that provides supervisors and CRM managers with an overview of the main social media CRM performance indicators. The dashboard helps you keep track of metrics, goals, and SLAs and can be accessed by selecting Digital analytics in the left-hand navigation bar while in the Analytics app. The dashboard is the first place you arrive and is available at the top of the left nav bar.
Individual widgets make up the dashboard that can display your information in numbers, charts, and graphs. Some of the widgets can be configured or customized. For example, you can set customizable targets for the indicators in your widget depending on your desired results.
There are also filters in the dashboard that you can use to see the data you need. For example, you may be able to filter by channel, category, team, or agent to retrieve only that specific data. You can also set the time period for the data you want to examine, depending on whether you need to see historical or current data.
Finally, the dashboard includes three sections: Activity, General Performance, and Quality. We’ll discuss them further below.